Client Name
Motion
Live Website
Headquarters
Toronto, ON
Industry
Creative Asset Technology
Company Size
11-50
Funding
N/A
Services We Provided
- Automation Support
- Landing Page Development
- Monthly Management
The Client
Motion is a dynamic tech-forward entity that provides a visual analysis hub for marketers and creative teams. Their platform helps identify successful creative elements to craft high-performing marketing campaigns that yield impressive conversion rates.
The Challenge
Motion approached Flow Sparrow with a unique challenge: they wanted to enhance their existing website by adding new pages and systems, all while maintaining a harmonious collaboration with their internal design team. A significant part of their request was the development of a custom Events system for marketing, enabling webinar scheduling and on-demand playback. Furthermore, they wanted to integrate third-party platforms to facilitate improved customer lifecycle tracking and management.
The Solution
The Flow Sparrow team embraced the challenge with eagerness. We initiated the project with a comprehensive evaluation of their existing website and identified areas for improvement and expansion. The custom Events system was one of the most critical components of the project. We designed and developed a robust CMS that allowed for seamless scheduling and management of webinars, and ensured on-demand playback post-event.
In order to enhance the team’s marketing efforts and customer management, we integrated third-party tracking and customer lifecycle management platforms, which has greatly improved their efficiency and marketing metrics analysis.
