Client Name
Certain Lending
Live Website
Headquarters
Seattle, WA
Industry
Real Estate
Company Size
11-50
Funding
N/A
Services We Provided
- Monthly Management
- Website Development
- Website Design
- Landing Page Development
- Automation Support
The Client
Certain Lending empowers real estate investors to create modern affordable housing by delivering the financial products they need. They are a software platform with a direct lending brand, and are transforming mortgage finance for this underserved market by opening up their technology to banks and lenders.
The Challenge
Certain Lending approached Flow Sparrow with a particular challenge: their existing website was hosted on a platform that hindered their marketing team's capacity to manage updates independently. Their aspiration was to transition to Webflow, all while ensuring the functionality of their existing site remained intact. They sought a flexible and efficient web development partner who could devise and implement an effective migration strategy.
The Solution
The Flow Sparrow team, motivated by the challenge, began by conducting an in-depth evaluation of the website. We identified key areas needing improvement and simplified any overly complex features. A custom map on the products page, which lets users navigate and search for states where Certain Lending offers its services, represents the most intricate component of the site. This feature required a comprehensive rebuild to ensure seamless functionality on Webflow.
We strategically decided to work in phases. The first phase involved launching a one-to-one version of the existing site on Webflow. Post-launch, we transitioned to the second phase - introducing new CMS structures to further enhance the website's functionality.
Emily Musselwhite
Client Engagement
